- Live Session
Public relations expert Dan Rene and nationally recognized corporate trainer Bob Greene will prepare you to respond to the increasingly likely reality of a ransomware attack. You will learn how to communicate quickly, accurately, and professionally to maintain your brand reputation.
What You'll Learn
- How have communications regarding recent ransomware attacks fared?
- How can you take control of the narrative?
- What is the difference between reporting and reacting?
- How can you prepare a crisis communication strategy?
- What messages should you prioritize?
- Who can speak on behalf of your organization?
- What instructions should you give to employees about responding to the media?
- How can you stay on message?