Public relations expert Dan Rene and nationally recognized corporate trainer Bob Greene will prepare you to respond to the increasingly likely reality of a ransomware attack. You will learn how to communicate quickly, accurately, and professionally to maintain your brand reputation.
What You'll Learn
- How have communications regarding recent ransomware attacks fared?
- How can you take control of the narrative?
- What is the difference between reporting and reacting?
- How can you prepare a crisis communication strategy?
- What messages should you prioritize?
- Who can speak on behalf of your organization?
- What instructions should you give to employees about responding to the media?
- How can you stay on message?
Training Overview
How do you let people know about your ransomware attack? Protect your institution’s reputation during a breach.
Ransomware strikes organizations of all types daily. Recent attacks have paralyzed Colonial Pipeline, JBS Foods, and KIA Motors. Cyberattackers are actively looking for ways to extort funds from banks and credit unions, including searching for vulnerabilities in your institution’s network infrastructure.
When your institution falls victim to ransomware, you need to communicate with accountholders, employees, and the public. Before you know the extent of the damage, you may receive a demand to pay a ransom by a specific date to avoid having your systems permanently shut down or confidential data released to the dark web.
You need to plan communications in advance to promptly inform stakeholders of the situation when it occurs. Your response and its timeliness are the most significant factors in protecting your institution’s reputation.
- How have communications regarding recent ransomware attacks fared?
- How can you take control of the narrative?
- What is the difference between reporting and reacting?
- How can you prepare a crisis communication strategy?
- What messages should you prioritize?
- Who can speak on behalf of your organization?
- What instructions should you give to employees about responding to the media?
- How can you stay on message?
Who Should Attend?
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HR professionals
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Executive officers
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Public relations professionals
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Marketing and communication professionals
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Branding managers
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Security stakeholders involved in operations and strategy
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Individuals responsible for ransomware response throughout an organization
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Financial institution personnel
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Executives
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Operations managers
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Electronic banking managers
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Information security officers
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Risk management staff
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Business leaders
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Corporate executives
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Information security officers
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Information technology personnel
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Public relations managers
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Small business owners
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Higher education administrators
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Presidents
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Chancellors
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Provosts
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Vice presidents for administration
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Information security team members
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School leaders
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Superintendents
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Deputy, associate, and assistant superintendents
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Principals and heads of private schools
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Directors of technology
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Public information officers
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School board members
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Expert Presenters
Dan Rene
- Managing Director of kglobal, a public relations + public affairs agency in Washington, DC
- Strategic communications counselor and problem solver with more than two decades of experience in media relations and crisis communications
- Communications Director for the National Legal and Policy Center, a nonprofit, nonpartisan foundation dedicated to promoting ethics and accountability in government
- Holds leadership roles on various boards and committees including the National Press Club
- Graduate of Longwood College
Bob Greene
- Professional corporate trainer and CEO of RCG Workgroup
- An adjunct faculty member with the American Management Association
- Creates and delivers training content for associations, companies, and governmental agencies including the U.S. Navy Seals
- Over fifteen years of corporate training experience
- Graduate of Virginia Tech, with a degree in political science and organizational leadership
- BMI certification in intercultural analysis